New Product Liability Defense

I was look­ing at some­thing and one of those annoy­ing ads was float­ing around above what I was look­ing at and I finally caved and looked at the ad.  It was an ad for BONIVA.

It car­ried the fol­low­ing  Impor­tant Safety Infor­ma­tion:

You should not take BONIVA if you have low blood cal­cium, can­not sit or stand for at least 60 min­utes, have severe kid­ney dis­ease, or are aller­gic to BONIVA.

I thought  That’s pretty stu­pid. How would you know if you were aller­gic to it unless you took it, and if you took it and had an aller­gic reac­tion you wouldn’t be very likely to take it again.  So you don’t really need some­body telling you not to.

That’s what I was orig­i­nally going to do this post about and add some funny stuff about those wacky prod­uct warn­ings, etc.  Then it hit me!  This ad is brilliant!

Let’s say you take the stuff and do have an aller­gic reac­tion to it that makes you really sick or kills you, like some­body with an allergy to a bee sting.  The lawyers can just say,

Well — he was aller­gic to it.  We TOLD him not to take it.

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Tags: Whimsy